Technological startups attract attention of many entrepreneurs who desire to gain financial benefits and achieve prosperity. However, on their way to prosperity startups face a lot of barriers. Instead of resolving the issues on their own, startups can benefit from collaboration with a software development company.
At the same time, there is a lot of illusions that make newbie entrepreneurs forget risks that pop up in the complicated world of technologies. Rapid changes peculiar to technological industry can upset startup’s routine. So experienced businessmen know pretty well that under the market’s pressure they need to react in time.
Implementing an idea not fast enough, can lead to the startup’s failure. Nevertheless, being first doesn’t always mean a victory. Sometimes in order to bring a new product to life, you have to pave quite an expensive road. And the following competitor will use the ready to go path.
So in order to find out the best way of handling a startup, you need to receive a proper feedback from the consumers, analyze your goals and select the most expedient ways of promotion.
Even if your goal seems to be flawless, stop daydreaming and overestimate your success outlook. You’d better ask your friends to test your product and pay attention to their critical notes.
Since technologies change with incredible speed, it may happen that startup’s initial goal, for instance, to offer a distinct product for the market, will turn out unachievable. Often many startups, instead of accepting the collapse and adapting to new reality and needs, freeze at the same level and are not able to find the way out.
They stick to their dream, but already lost chances to implement it.
Big companies don’t get much worried if one of their projects remains uncompleted. But with startups everything looks more complicated. To complete the started work is a good rule for many situations in real life, especially for startups. However, if the only possible option is failure, let it be. It is critical not to leave everything in the frozen state.
If a startup failed, try again, but next time take into account all the previous issues that prevented you from successful project completion. Sometimes startups require several attempts until their goal is achieved.
Since technological startups encounter higher competitiveness on the market in comparison to other industries, having a reliable software development partner is a must.
Professional skills, proficiency in top-notch technologies, dedication and ability to complete tasks in a timely manner as well as solve issues promptly.
If your software developers have the abovementioned characteristics, your startup will definitely succeed. Having a trustworthy s
oftware development partner impacts further investments as well, for investors tend to see distinct proofs of startup’s reliable technical background. Their confidence in success will raise investments’ flow respectively. Considering how tightly startup owners and software developers are interwoven, some call them communicating vessels.
Hence hiring a software development company with flexible and reliable services will be a solid foundation for startup’s successful implementation.
Experts told about three trend technologies of web development in 2018, which in the future should become mandatory. Let us consider them in more detail.
- PWA (Progressive Web Apps)
This is a website that works in the browser, but interacts with the user as an application.
Advantages of PWA:
- easy to develop;
- does not depend on the network status and can work offline;
- it only takes about 2 MB on the device, while the other applications take about 23 MB;
- collects general usage statistics;
- works on any device where there is a browser;
- looks attractive, produces a result quickly, works reliably;
- takes first place in the positions of the field of SEO-development;
- this application is served by the https protocol.
Experts at the website promotion agency say that thanks to the last two points, the PWA applications rank high in the search issue,
- Chat bots
This application of artificial intelligence in the client service. It allows the user of the site to quickly get detailed information, if at some point it does not appear in front of him. Correctly configured chat-bot creates the effect of communication with a living person. The bot has already been installed by such giant companies as Hilfiger and H&M.
Advantages of chat bots:
- collects statistical data in the services of Google Analytics, Salesforce, Mixpanel and offers the potential customer the most suitable products and services;
- replaces the need for public opinion polls, and makes a picture of the preferences of users thanks to likes and dislikes in social networks;
- allows the site owner not to hire an additional employee to answer 90% of customer questions;
- in addition to the site, chat bot can be installed in a popular messenger. This will allow processing applications and making sales directly through it, and clients will not leave the platform where they stayed before contacting you.
- AMP Accelerated Mobile Pages
This is technology, which helps to accelerate the loading of the pages of the site (1 second). It has a special amp-html markup. It is especially relevant for mobile versions of sites in countries with poor Internet access.
Initially, this technology was used for news sites and the media, now it is already used for other complex projects. AMP eliminates the dilemma that arises from the work of UX (User eXperience) and monetization. Technology provides an ideal balance of the importance of the site appearance and the possibility of earning using it. UX is responsible for the user’s perception of content and everything around it.
Specialists emphasize that the Google search engine actively supports this feature. AMP pages occupy the first positions in the search due to the fact that they meet the requirements of fast loading.
Today it is difficult to find a business that does not have its own website. Although many businessmen prefer to give work on it to the hands of designers and developers, it is still worthwhile to understand the basic stages of developing a website. With this knowledge, you can more closely monitor the work of contractors and understand the nuances of this process.
- Study of business
First of all, an experienced web developer will necessarily study your business, its target audience, needs and subtleties. These are the first stages of creating a web site. The information received during the analysis can be used during the next stages of development. Not understanding the specifics of business is difficult to create an Internet resource that can bring benefits.
- Building a structure
Creating the correct hierarchy of pages and the structure of the resource in general are the main stages of creating an online store site. Of course, for other websites, the structure is important, but in the case of online trading, especially if the online store has a wide range of products, it is absolutely necessary to think through and structure all the sections correctly.
This is a critical moment that can influence the further development of the resource. The correct structure allows search engines to get to all pages and adequately index the entire website as a whole. This is necessary to ensure that all pages appear in the issuance of search engines, and the resource has a good position in the search engines.
Also, an illogical structure increases the rate of failure – that is, the percentage of visitors who left the resource for one reason or another. Having become entangled in the sections of the website, it is easier for a user to leave it and to find something else than to try to understand the structure. A high failure rate in turn lowers the ranking of the website for search bots.
- Creating a design
Stages of developing a web site should go exactly in this order – first a structure and a framework are created, and then the design itself, that is the outer shell of the site, is developed for them. This consistency must be followed to save time and financial costs for the project. Re-design every time there is any inaccuracy in the structure is very difficult and requires a lot of resources.
- Implementation of design
After the design is created, the development of sites continues with its implementation. The interface should be put on the website and make sure that everything works correctly. At this stage, all links and buttons are checked. Developers are convinced that the interface works exactly as intended.
- Running and testing
This is the final action. Testing is important here. Developers check the correctness of all the functions of the site, monitor the download speed and errors that occur in the process. Often after testing, a list of bugs is made, which is corrected later.
The capitalization of the online retailer Amazon briefly exceeded $1 trillion. Microsoft and Google are next who can reach this amount.
On September 4, 2018, Amazon shares exceeded the $2050 mark and the capitalization of the US Internet Magazine for a while became more than $1 trillion. This happened exactly one month after Apple broke the historic market value record and strengthened its price on values above $1 trillion.
Apple has long rivaled Amazon about who will first step over the record sum. Given that now Apple’s capitalization is already $1.1 trillion, and Amazon’s performance fell to $994 billion, it can be safely said that the company from Cupertino defeated the brainchild of Jeff Bezos.
While the Antimonopoly Committee of Europe imposes on Google beggarly $5 billion fines, the American Internet corporation only increases profits and enters into a struggle for the right to become the most expensive company in the world. According to Statista, the top 5 most expensive companies at the beginning of this year were Apple, Amazon, Alphabet (parent company of Google), Microsoft and Facebook.
The indicators remained about the same range, with slight changes. Obviously, leadership remains for Apple, and Amazon is on their heels. The situation is most interesting with the third and fourth place: six months ago Google outperformed Microsoft by almost $16 billion. According to the latest data of Nasdaq, Microsoft’s capitalization is $856 billion, and Google – $837 billion.
According to TechCrunch, in the second quarter of 2018, Alphabet received $32.66 billion in profits, although it did not help Google in the fight against Microsoft.
Facebook certainly became the main loser of the season. Taking into account all the scandals, stock price falls and other swings, the market value of the social network fell to $494 billion. Facebook still remains in the top 5, but now the closest competitors from Google outperform it almost twice. Naturally, the company of Mark Zuckerberg is unlikely to get to $1 trillion in the near future.
Strangely enough, some experts have attributed the achievement of a $1 trillion worth to Tesla by Elon Mask. Of course, unlike others, this company does not receive the main revenue from information technology, but, in any case, the green economy of the future will be based on solutions that Tesla is already implementing. Mask himself, frankly fond of high-profile statements, said that after the acquisition of solar energy company Solar City, the value of the corporation could grow to $1 trillion within one day.
Analyst of the British bank Barclays Ross Sandler predicted that Amazon will somehow become a company with a cost of $1 trillion. The founder and leader of Amazon is the world’s richest man Jeff Bezos. In the international organization Oxfam, which is engaged in reducing poverty, it was estimated that Bezos personally could become the first trillionaire in the world withing the next 25 years.
The Tor Project company has finally created the Android version of the most popular anonymous browser Tor. We have collected several more applications and services that will help keep anonymity on the network and use the Internet safely.
They will ensure the privacy of correspondence, web surfing, protect bank data from leakage, and smartphone from surveillance, so that personal information is not used by scammers.
Let’s start with the main character.
This browser encrypts and routes the Internet connection through servers around the world and greatly complicates the determination of your location and traffic analysis. Also with its help, any regional restrictions on the network will not work.
It’s still an alpha version, which requires further development and testing.
Another application from The Tor Project, which encrypts Internet traffic from mobile applications on the smartphone. It can also be used as a VPN service. The user can independently select programs on the smartphone, the traffic of which he wants to encrypt. As Tor service, it is absolutely free.
Secure Internet surfing is the first step and only part of how you can secure yourself online. You can protect yourself against spyware using antivirus. There are a lot of them, but Malwarebytes is one of the best. It has great functionality quality of the work even in its free version. It works in two modes: fast scanning (RAM, autorun) and full scanning of the smartphone memory.
This is not the most popular messenger in the world, but if you really think about keeping your correspondence only between you and the other person, Signal is the best choice. It has chats and the ability to send files and disappearing messages, which are automatically deleted after 5 minutes after sending. Of the disadvantages – a fairly primitive interface.
Despite the fact that its source code is open, it does not facilitate its hacking, but rather allows programmers from around the world to monitor the reliability of encryption methods.
DuckDuckGo is a search engine that does not collect information about you and provides more diverse and relevant answers to queries without reference to your previous online activities and advertising.
- Open Street Map
Free maps with open source, which do not record the history of your movements. The service routes and shows traffic intensity.
- Settings – Access
Android applications ask for access to some data before installation, for example, geolocation, SMS, calls, phonebook, camera or hard disk. According to the rules of the operating system, the user must allow or deny access to this data. That is, you decide what you are giving access to, and what you are not. If the application does not work without access, for example, to your contacts, you can decide not to install it.
All permissions can be viewed in the access settings.